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“The 1990s actually began in 1988 in the students’ union bar at Goldsmiths. Somehow or other, the drunkest people in that bar… went on to instigate a cultural revolution…”
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“The human attachment to things as they are, or recently were, is the emotion that branding has so little patience with. Being paid to innovate, to retain or expand market share, the profits of the future are its constant concern…”
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“I was kind of worried about thinking I had to be a nice person and a grown-up person, so in a way I invented a character who was the sort of nightmare scenario… so that would leave me to be the nice person and get it all right.”
